When the first agent could not sell their home,
THEN... People Called Me!

Below are Links to information in my Seller's Guide:

• "Yes, I want to sell my house - What can I get for it?"
• My VIP Seller Representation
• Steps to Hiring the Right Broker
• The 10 Biggest Selling Mistakes
• "Curious about what the house down the street sold for?"
• "House didn't sell?"
• My Feedback System that Guarantees to Keep You Informed
• Free Brochures on the following Topics:
  • Divorce and your home
  • Estate Sales: 15 tips to selling inherited property
  • Trading Up: 6 strategies to stay on course during your move
  • 27 Free & Easy Fix Ups to sell your home for the best price
  • Cost vs. Value: Remodels that pay and 5 mistakes to avoid.
  
  
  

  Do you want your home Listed

  or....   Do you want it Sold?

   

  I Sell homes.  Choose your Broker - wisely.

   My VIP Seller Representation:

  • Provide you with a written Quality Service Guarantee
  • Represent YOU in the sale of your property
  • Work to get the most money for your property in the shortest amount of time with the least amount of inconvenience
  • No advance fees or hidden transaction fees
  • Prepare a Comparative Market Analysis that will assist you in pricing your property
  • Provide a Marketing and Advertising Plan customized for your particular needs.  Specific strategies and buyer targets will be presented to you in writing.
  • Recommend enhancements and staging techniques that need to be done to prepare your home for sale.
  • Call you back after your property has been shown to advise you on what transpired
  • Present all purchase agreements to you and estimate your net proceeds
  • Provide counsel on the details of all offers.  Contingencies, inspections, earnest money deposit and the buyer's loan are just a few of the items to be discussed.
  • Qualify all Buyers so no time is wasted in escrow
  • Qualify Buyer's Agent.  The incompetence of the buyer's agent may be enough to disqualify the buyer himself.
  • Negotiate with your goals in focus at all times
  • Handle all inspections, appraisal and needed items through the escrow and closing
  • Keep you informed every step of the way
  • Help you locate another property or assist you with the relocation process to another city or state

   

  Steps to Hiring The Right Broker:

  "If you think hiring an expert is expensive - wait until you hire an amateur."

  Let's start with the 3 "Must Have" qualifications:

  1. Membership in the National Association of Realtors (NAR).  Realtors have a code of ethics designed to protect the public in addition to providing a governing power that arbitrates violations.
  2. Licensed Real Estate Broker.    Although other states have gone to "all Broker" states because of the higher level of education and expertise required for a broker's license, the state of California still allows agents to sell real estate.  To put it in perspective with other professions, the California State Bar or CPA exams span several days and include essay questions - the exam to be a real estate agent is 3 hours long, consisting of 150 multiple choice questions!  In addition, there is no apprenticeship or experience required to become a licensed agent.
  3. Certified Residential Specialist (CRS).  This is the highest designation awarded in the residential sales field.  The CRS designation recognizes accomplishments in education, number of real estate transactions and experience.  Only 4% of all Realtors have earned the right to be called a CRS.                                         

     You are now at the point to begin interviewing the truly qualified candidates (in my experienced opinion) that are left.  You will be looking for the following items at the interview:

     •   A written marketing and advertising plan with specific strategies and buyer targets customized for your particular needs.
     • Verifiable statistics showing the number of prices reductions and the length of time it has taken the candidate to sell homes in your area.
     • A written Quality Service Guarantee with an independent customer satisfaction rating posted on the internet.  (www.QualityService.org)
     • On a final note, you are not looking for a best friend.  You want a real estate professional that is honest and knowledgeable.  Choose Your Broker Wisely!